Deep Roots: Where the Wrap Legacy Began
Before Tradie Wraps was even a concept, the seeds of vehicle branding were already in the family.
It was a crisp autumn morning in 1962 when 18-year-old Pearl Adams climbed a ladder, dipped her brush in paint, and hand-lettered her father’s furniture truck. It would be the first — and only — signwriting job she ever did.
Captured by her father Victor on film, this single moment became a time capsule of creativity and foresight. Pearl’s talent was clear, but the era steered her toward a receptionist’s desk instead of a designer’s studio. Still, that photo — brush in hand, logo in progress — tells the story of a family with branding in their blood.
More than 40 years later, that same passion resurfaced through her nephew, Matthew Adams, founder of Tradie Wraps. Using digital tools and high-end materials instead of paint and brushes, Matt and the team have taken that same belief — that a vehicle is a canvas for your brand — and turned it into one of Australia’s most trusted vehicle wrap companies.
What started with one truck in 1962 has grown into 800+ wrapped vehicles per year — each one carrying a message, just like Pearl’s did.
At Tradie Wraps, we honour that legacy by helping today’s tradies turn their vehicles into powerful marketing tools — seen by thousands of road users every single day.
Branding has always been in our family. Now, it’s working for yours.
Proud Members of the Australian Sign & Graphics Association (ASGA)
The ASGA is the peak industry body representing signwriters, signmakers, wide format printers, installers, and graphic designers across Australia. Tradie Wraps has been a long-standing member, proudly aligning with ASGA’s standards, principles, and code of ethics. Our membership reflects our commitment to professionalism, industry best practices, and responsible business conduct — ensuring we continue to deliver outstanding results for our customers while supporting the growth and integrity of the signage industry.
Tradie Wraps is proud to be a certified Avery Dennison Partner. As one of the world’s leading suppliers of vehicle wrap materials, Avery Dennison has recognised Tradie Wraps as one of the best-of-the-best — a trusted expert in the application, handling, and consistent delivery of high-quality graphic finishes using their products.This partnership reflects our commitment to excellence and reinforces the premium standard we bring to every vehicle we wrap.
Certified Australian Made — Proudly Local
When it comes to quality and trust, there’s no greater recognition than being officially certified as Australian Made. Tradie Wraps is proud to carry this certification, with over 75% of every wrap — from design to print to installation — produced using Australian products and local labour. As a family-owned business, we’re committed to supporting the local economy and the skilled people behind it. Choosing Tradie Wraps means backing Australian-made quality and community values.
Tradie Wraps Wins Best Overall Wrap at Melbourne Motorex 2024!
We’re proud to announce that Tradie Wraps took out Best Overall Wrap in the prestigious Wrapstars category at the 2024 Melbourne Motorex custom car show! This award is a huge testament to the talent and dedication of our team — proving that when it comes to bold design and flawless application, Tradie Wraps can go head-to-head with the very best in the custom car world. From work vehicles to show stoppers — we wrap them all with passion and precision.
We’re excited to share that Tradie Wraps has been named a finalist in the 2023 Australian Trades Small Business Champion Awards!
A massive thank you to our amazing customers, supporters, and team — your trust and backing have helped us get here, and we couldn’t be more grateful. With the awards ceremony coming up in late September, we’re more motivated than ever to keep raising the bar, pushing creative limits, and delivering standout results for Aussie tradies across the country.