DEEP ROOTS
A young lady, a ladder, and a truck stood before the photographer who snapped a moments in time that would connect a family over 40 years later.
It was a sunny autumn morning in 1962, when an 18 year old Pearl Adams picked up a brush to begin sign writing her father’s furniture truck. This would be the first and only sign writing job Pearl would do.
Social stereotyping would dictate this creative young talent see her working days out as a doctor's receptionist.
Luck would have it that this moment was captured by her father, Victor, on camera, creating a piece of history that would resurface more than 4 decades later, linking a modern day business to this moment in time.
The photo of Pearl and her ladder, demonstrate the creative skill and an eye for detail she brought to branding a vehicle. Victor Adams desire to have his company logo on the truck shows the value he saw in vehicle branding even way back then.
Fast forward to today, although Auntie Pearl’s nephew, Matthew Adams, uses more modern methods to create stunning vehicle branding with the team at Tradie Wraps, the creativity and value of vehicle branding has not been lost to this family.
It’s hard to believe that the success of Tradie Wraps today has genetic roots to that sunny morning in 1962.
It’s now more important than ever to create a bold and simple message to expose a business to thousands of road users every day; that is what the Tradie Wraps team has done for many businesses since 2005.
The Australian Sign & Graphics Association is the peak body representing Signwriters, Signmakers, Wide Format Printers, Sign Installers, and Graphic Designers. Tradie Wraps have been long term members of the ASGA and adhere to their principles and charters. The ASGA assist Tradie Wraps be a good and corporate citizen, caring for both the industry and customers alike.
Tradie Wraps has been recognised as a qualified, and certified, Avery Dennison Partner. Avery Dennison is one of the worlds largest supplier of vehicle wrap products and has recognised Tradie Wraps as on of the best-of-the-best when it comes to working with, applying and consistently delivering high-quality graphic finishes using Avery Dennison materials.
When it comes to quality there is no greater certification than offically being certified as Australian Made. Tradie Wraps has been recognised for this certification with over 75% of each Tradie Wrap, design, print and installation being produced with Australian product and labour. Tradie wraps is a family owned business and it is important to be supporting the local economy and people wherever possible.
Winning an award like this shows than our team are able to go head-to-head with the best in the custom car world in both design and application of stunning vehicle graphics.
