Your Complimentary 90 Minute Marketing Consulting Session Awaits!
Now that you have read PROFITABLE CUSTOMERS by Craig Arthur it's time to jump on a zoom and get some of your questions answered!
It would be great to know what stood out the most to you from the book.
Your 90 minute consultting session will be held via a Zoom meeting with both Craig Arthur and Matthew Adams hosting.
Just to be up front and clear about the purpose of this meeting.
1. There will be no sales pitch or pressure to buy anything. Wizard of Ads end up working on a professional level with less than 10% of the businesses they meet, and if they do, it's a long process of relationship building before anything can develop.
2. It's about what YOU get from this session that's important for us, so please come armed with any marketing questions you have.
3. What do we get? We get the opportunity to learn about another business and it's marketing concerns - it keeps us sharp and informed of the needs that are out there.
Here's some background information on everyone that will help you understand where we are coming from.
The Wizard of Ads
The Wizard of Ads is the name and philosophy behind Roy H. Williams, a legendary marketing strategist, storyteller, and author. He built his reputation helping small and mid-sized businesses grow through the power of story-driven advertising — not gimmicks or discounts.
Williams teaches that people buy based on emotion first and logic second, and that great ads should speak to the heart before they explain to the head. His Wizard of Ads Trilogy (and later books like The Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads) are considered marketing classics.
His agency, Wizard of Ads Inc., now includes a global network of partners who apply his principles to help clients create magnetic brands and profitable storytelling campaigns.
Who Is Craig Arthur?
Craig Arthur is an Australian partner of the Wizard of Ads group and one of Roy H. Williams’ closest collaborators. He brought the Wizard of Ads philosophy to Australia and has worked with hundreds of businesses, especially in trades, retail, and service industries, to build brands through clear messaging and emotional storytelling.
Craig is also a writer, speaker, and mentor, known for translating complex marketing ideas into simple, actionable strategies that everyday business owners can use. He regularly publishes insights on branding, communication, and advertising through his Wizard of Ads Australia channels.
Who is Matthew Adams?
Matthew Adams is a creative strategist, storyteller, and founder of Tradie Wraps, one of Australia’s leading vehicle-branding companies. From humble beginnings in a shared strip shop in Croydon, Victoria, Matthew built a nationally recognised brand that helps trades and service businesses turn their vehicles into powerful marketing tools.
With over twenty years in the signage and wrap industry, Matthew understands that great branding isn’t about being the loudest, it’s about being remembered for the right reasons. His approach blends the artistry of design with the science of communication, helping clients clarify their message and amplify it through visual storytelling.
As an Australian Wizard of Ads Partner, Matthew brings Roy H. Williams’ principles to life in a uniquely practical way, on the streets, in motion, where brand meets customer. He works with ambitious business owners who want more than just customers; they want fans, followers, and community.
Driven by a passion for craftsmanship, clarity, and creative growth, Matthew continues to teach and inspire entrepreneurs to see their brand not as decoration, but as a strategic story that sells.