Brand recognition is an important aspect of any marketing campaign for a product or company – the more exposure the potential buyer can get to your brand, the better.

With so many competing brands in the retail and trade space it is difficult to stand out from the crowd even if your brand is a traditional leader. The threat of the generic brand is greater than ever, and an uneducated public can’t be blamed for choosing a product or service on price alone when they have not been exposed to the strength of a quality brand.

To gain traction with the public, outdoor advertising is the best way to communicate your brand strength before the buyer is ready to buy – and vehicle graphics is one of the most cost-effective ways to expose your brand to thousands of buyers daily.

“The best way to promote brand recognition is to be present to your buyer without being clouded by your opposition as it is once the buyer gets instore or online,” says Matthew Adams, founder of Melbourne-based vehicle wrap company Tradie Wraps.

“When faced with a wall of similar products or services it is only brand recognition that will draw the attention of the buyer, without it, price is often the determining factor.”

Vehicle wrapping can start form as little as $500 and be valid for around 5 years, making it the perfect way to impact the marketplace for years after the once-off cost is absorbed.

As with any marketing, design is a key factor in its effectiveness, and it is important that specialised designers are employed to make the biggest impact.

Tradie Wraps has been designing and installing quality vehicle wraps across Australia since 2005.

©Tradie Wraps™ 2023