In a world overcrowded by visual stimulation it is getting harder to get noticed, especially as a small business.
With online advertising you are pouring an endless amount of money into what seems like a black hole only to be put up in lights with your 100 closest competitors!
Even when you put in all the effort required to have a stand-out Google business page, 5 star reviews, images, opening hours, articles etc, Google then go and highlight other businesses nearby to those that have responded to your effort.
Facebook will only show your posts to a percentage of your followers and the same goes for Instagram.
That's not to say that you shouldn't use these advertising platforms, they are mandatory in a modern world, but you do need to think about how you can make an impact without your opposition hanging over your shoulder.
This where vehicle wrapping comes into its own. You have an opportunity to promote your business in the areas that you work, while travelling between jobs, while parked at Bunnings, while parked at you customer's place, in fact everywhere you go, you are promoting your business.
How cool is that!
When a customer first see's their brand on a vehicle there is a certain look of pride as they see in real life the representation of the business they are building or have built.
The design they choose will go a long way to giving the potential customer a pre-conception of what to expect from dealing with your business. Kind of like a dating profile, the image they get will give you the opportunity to quote and share some of your personality, like a first date. How you treat them will determine if they become a customer or not.
Fresh and relevant are so important when designing a vehicle wrap.
KEEP IT FRESH by reviewing your design and message regularly, keep it clean and make sure the wrap is in good order. The wrap manufacturers reccomend to change your wrap after four years, which is a good time for this review, a lot can change in four years!
KEEP IT RELEVANT by being bold and clear in your message and not too busy. A potential customer may only have a few seconds to take in your brand so it is important that your name and broadly what you do are very cleaer, they can look up the details later.
The presentation of your vehicle and staff will make a huge difference the impression customers have of your business and how much they are willing to pay for your service.
©Tradie Wraps™ 2023
